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Tik Tok
WHY TAKE THE LEAP TO TIK TOK?
Learn the keys to making the leap to TikTok and why you should include it in your business marketing strategy.
- What is TikTok?
- Advantages of TikTok
- TikTok vs. Instagram Reels
- How to boost my TikTok
- TikTok for business: how to promote your brand
- At Amedia Social we give you the key
What is TikTok?
For those of us who frequent social networks on a regular basis, TikTok is an application that unleashes the main internet trends of the moment. But if we look for a more objective definition of what constitutes the TikTok platform, we would say that it is a social network that allows you to record, upload and edit short videos, and share them with the community of users.
Currently, TikTok is the multimedia content creation platform that has grown the most during the past year 2020, surpassing 2,000 million downloads worldwide. Although it is still far from surpassing major platforms such as Instagram or Facebook, the truth is that TikTok is such an attractive application that it has become a real attraction for brands.
But .... where does TikTok's success come from? While the answer may seem simple, the key to TikTok's catapult to the top of social media entertainment is the format of its application. The model of the format is inspired by the constant feedback of content, where the main screen is the 'feed' for the automatic playback of users' videos. This is a revolution, as constant replay allows you to connect with your audience in just one click when they enter the app, and generate far greater impact than other platforms with a single tap of the scroll.
Advantages of TikTok
It is intuitive and very easy to use.
It has numerous video editing options, so you don't need to be an expert anymore!
Its various video formats that adapt to the promotional needs of brands.
It is a growing application, so it is an opportunity for influencers and brands to succeed.
It allows you to reach new audiences: although TikTok is a recent app, users who have connected on it do not have a specific age range.
TikTok vs. Instagram Reels
And here is the big debate....
NO, there are so many ADVANTAGES of TikTok over its competitor, that it won't take an in-depth analysis to realise that TikTok's technology and capabilities as a platform for creating short videos surpass those of Instagram Reels. It is worth noting that, although at first glance both applications may seem similar, they present a series of very notable differences:
The length of the videos is one of them, while TikTok allows you to make short videos of up to 60 seconds, on Instagram Reels the limit is 30 seconds.
As for the creation of videos (a key aspect when it comes to creating entertaining and quality content), TikTok offers an infinite number of editing possibilities (filters, music, own sounds, voiceover, texts with different fonts, emojis, the possibility of sharing screens...), however, the editing catalogue of Instagram Reels is much more limited.
TikTok has a section for creating ads, which is great if you as a brand want to reach your audience, an option that Instagram Reels does not have.
The algorithm is fundamental to the platform's success, while Instagram Reels only takes into account user interactions on other sections of Instagram, TikTok selects content to match user preferences and filters it according to the number of interactions it has, providing the user with interesting and quality content.
How to boost my TikTok
As you probably already know, TikTok is a treasure chest full of multimedia content where you can find thousands of themes and trends, it is an application where imagination sprouts in the form of video and generates entertainment and fun. If you are looking to get your TikTok account off the ground by gaining followers, likes or views, you need to know how the TikTok algorithm works, as the videos you discover do not appear in your feed by chance. The reality is that the best positioned videos tend to go viral because of the selection made by the TikTok algorithm, taking into account two crucial factors:
The number of interactions the video has(likes, comments, shares, plays, followers).
The content of the video, where the formal aspects of the video are reconsidered: subtitles, music, hashtags, challenges... In other words, all those factors that contribute to creating an entertaining and quality video.
Based on these two factors, TikTok's algorithm positions the best content, diversifies it among the community of users and these users viralise it, favouring the popularity of the content and increasing the monetisation options of these accounts on TikTok.
Monetisation is another reason to boost your TikTok and become an influencer, getting paid for doing what you love? Absolutely YES.
Considering the TikTok algorithm as a key tool to achieve monetisation is fundamental, because in order to monetise you first have to viralise your videos with views and likes, and make your TikTok account known and have a large number of followers who continue to viralise your content.
If we talk about what exactly is required to start monetising, we talk directly about numbers: over 10,000 followers on your profile and having more than 10,000 views on your videos. Achieving these numbers is not usually easy, but it is possible by creating fun content that interests your audience and taking into account the interactions required by the algorithm to go viral.
TikTok for business: how to promote your brand
This is where one of the keys, and also one of the reasons, why companies and brands should consider opening a TikTok channel comes into play: the successful viralisation of content. As has already been proven, TikTok is an essential tool in marketing strategies, as it is an opportunity to connect with your audience, increase engagement rates with your community, and above all, the viralisation of your services.
The adaptation of brands to new applications is essential to continue connecting with the public, staying behind would be a mistake if you are looking to increase the profits of your business, because what has been demonstrated so far is that positioning yourself on booming platforms such as TikTok and renewing the way you present your content is the only way to enhance your brand in the long term.
This is where TikTok For Business comes in, a specific section of TikTok dedicated to companies looking to boost their brand and viralise their services in the large and extensive virtual world of TikTok. In fact, the use that companies can make of TikTok is a great opportunity for business, as the platform already offers the resources to edit videos and advertising formats to adapt them to their services, so all the brand has to do is open a channel and test the terrain in which it wants to move.
Businesses have it easier than ever, andopening an account on a platform has never been so profitable: move in the interactivity of the app, generate valuable content, take advantage of current trends, locate your target audience, and grow your audience and sales volume .
At Amedia Social we give you the key
At Amedia Social we are backed by our long experience and expert knowledge in the world of digital marketing and social networks, a highly demanded sector that requires professional help to achieve the objectives of positioning in social networks.
If you are looking for a competitive advantage in the performance of your account, improve the positioning of your multimedia content and the presentation of your products or services on TikTok, at Amedia Social we help you with the best team of experts in social networks to achieve your goals.
We understand that growing in a booming social network like TikTok can be difficult and tiring, especially because of the time it takes to create quality content and achieve thousands of interactions, two concepts that often do not necessarily go hand in hand. That's why we want to offer you much more viable and quicker options depending on your interests: generating engagement, monetising your TikTok account, gaining credibility, viralising your content, gaining notoriety and recognition...
The truth is that we provide solutions to each and every one of these objectives, regardless of whether you have a personal profile or a business profile, and regardless of whether you have been on the platform for a long time or have just started on TikTok:
Generate engagement and/or gain credibility. If these are your objectives, we are talking about the fact that your account needs a significant number of followers. The more followers your account has, the better image it will give to new followers, who will value you for the trust that your number of followers gives you (if you have a lot of followers it means that your account is interesting) and they will be interested in your content. If you want to strengthen the relationship with your followers, improve the trust and popularity of your account, buy followers on Amedia Socialand give your TikTok the boost it needs!
Viralise your content and become popular on TikTok. If your goal is the viralisation of your videos and you want to be recognised wherever you go, you need to reactivate the algorithm that positions your content in users' recommendations. To boost your videos you have to achieve a very high number of interactions, and at Amedia Social we want you to achieve viralisation in the shortest possible time: buy likes, comments, followers, views and shares for your TikTok nowand make yourself known on the social network of the moment!
Monetise your account and your content. If you are looking to monetise and earn money with your videos, you should know that to unlock the option that allows you to monetise by reproduction, you must have at least 10,000 followers and 10,000 views on your TikTok account. At Amedia Social we want you to take the leap directly to monetisation without having to wait, that's why we offer you buy 10,000 followers now so that you can start earning money for the views of your videos.
Growing on social networks has never been so easy, you provide the imagination and we help your content take off. Focus on your goals, aim high and make them a reality with Amedia Social: don't miss the opportunity to take the leap to TikTok and viralise your content, you'rejust a click away from to get the recognition you deserve!
